Healthcare marketing advice goes out of date quickly. Google changed its review rules in April 2026, replaced its Questions and Answers section with AI answers, and the NMC issued new advertising guidelines for doctors in October 2026.
So every guide here is written by the person who does that work for our clients, checked against the primary source (Google's help pages, the regulations themselves, court orders), and lists those sources at the end. Where something couldn't be confirmed, we say so. Each guide shows the date it was last checked, and we update them when the rules change.
None of this is legal advice. For a decision about your own practice, speak to a lawyer or your council, or ask us for a free audit of how your practice appears online.