Social media management for doctors, clinics and hospitals

In short: we run your Instagram, Facebook, LinkedIn or YouTube, whether you are a single doctor, a clinic or a hospital, with content that makes patients trust you: treatment explainers, answers to real patient questions, a look inside your practice and practical updates. No comedy reels or random festival posts. It costs ₹8,000 per month for each profile you choose, and we report enquiries, not just likes.

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₹8,000 per month per profile, plus GST. See all pricing

Followers are not patients

Why comedy reels don't fill a clinic.

A lot of doctors now post funny reels on Instagram. Some get thousands of views and new followers. But followers and patients aren't the same people. Someone choosing a surgeon for their mother, or a dermatologist for a skin problem that's worrying them, is looking for calm expertise. If your feed looks like a comedy channel, that's the impression you leave.

The other common problem is posting without a plan. A festival greeting one week, a stock photo the next, a blurry clinic picture after that. Nothing tells a patient what you treat, how you work or why they should choose you.

Good medical social media is simple: show what you know, answer what patients ask and let people see the clinic before they visit.

What we post

Four kinds of content that bring patients.

Explain

Short reels and carousels on treatments: what happens, how long it takes, what recovery looks like. The questions patients are too shy to ask.

Answer

Real questions from your reception turned into posts. "Is laser hair removal painful?" "Can I eat after a root canal?"

Show

Your clinic, team, equipment and hygiene routine. Patients feel calmer walking into a place they've already seen.

Inform

Timings, holidays, new doctors, health camps. Practical updates that bring people through the door.

Why video matters

Doctors who explain, get chosen.

We regularly see doctors who share their experience on video, or give simple advice about a condition, become well known faster than colleagues with far more experience. Patients feel they already know the doctor before they walk in. That's why ignoring Instagram today is a mistake.

How often to post:

Solo doctors: three to four reels a week keeps people engaged.
Hospitals: every doctor on the panel should post at least one 2 to 5 minute video a month.
Every video: a thoughtful, patient-centred topic. What worries patients, what they get wrong, what to expect.

You record on your phone and we post it. If you want the clips edited, with captions and a thumbnail, our video editing add-on costs ₹800 per minute of finished video, so a busy doctor only spends a few minutes in front of the camera.

For hospitals

A hospital page should show its doctors, not only its building.

Most hospital pages we see post the same few things: festival greetings, a photo of the building, and a Doctors' Day post once a year. But patients do not choose a hospital because of its building. They choose it because they trust a doctor there, or because somebody they know was treated well.

So for hospitals we build the content around the doctors and departments. Every month a few doctors explain something from their department in a short video, the hospital shares real updates like a new machine or a health camp, and we show the places patients feel nervous about, like the emergency entry, the ICU waiting area or how admission works. We plan it department-wise, so every department gets its turn during the month.

Pricing stays the same, ₹8,000 per month per profile. Editing the doctors' clips is the same add-on, ₹800 per minute of finished video.

NMC guidelines, October 2026

Social media is allowed. Self-promotion is not.

Many doctors asked us after 6 October 2026 whether the NMC has now banned social media for doctors. It has not. The new guidelines say that factual and educational information shared without commercial intent is not advertising at all. What they control is promotion.

In practice, this is what changes on a doctor's Instagram or Facebook:

Every post should show the doctor's name, qualification and registration number.
No sharing patient testimonials or reviews for promotion, and no buying followers, likes or views.
No patient photos, before-and-after images or "success stories" for promotion, even with consent.
No "best", "No. 1", "painless" or "100% success", and no discount offers.
AI content must be marked as AI, and AI promotional campaigns are not allowed.
No endorsing any medicine, device or health product, paid or unpaid.

The good news is that the kind of content we already make, explaining treatments and answering patient questions, is exactly what the guidelines allow. Read our NMC guide for the full details.

Pricing

₹8,000 per month for each profile.

You pay for the profiles you want managed. Most doctors start with Instagram, then add Facebook or LinkedIn.

Profiles	Monthly fee	Best for
Instagram only	₹8,000	Most specialties; where patients look you up first
Instagram and Facebook	₹16,000	Clinics with older patients or in smaller cities
Instagram, Facebook and LinkedIn	₹24,000	Specialists who also want referrals from other doctors

Prices exclude GST. YouTube can be added as a profile at the same rate. Add-ons: video editing at ₹800 per minute of finished video; blog writing at ₹600 per blog.

What's included

What each managed profile gets.

Profile set-up
Bio, highlights, contact buttons and links set up so a patient can call or message in one tap.
Monthly content calendar
A plan for the month, shared with you before anything goes live.
Posts, carousels and reels
Designed and written for your specialty, within medical advertising rules, with your name, qualification and registration number on every post.

Posting and scheduling
Everything goes out on time, with captions, hashtags and your clinic details.
Replies to comments and DMs
Common questions answered and appointment enquiries passed to your clinic.
Monthly report
Enquiries from social media first, then reach and followers.

Questions

Social media questions from doctors.

How much does social media management cost for a doctor?

₹8,000 per month per profile, plus GST. If you only want Instagram, that's ₹8,000. Instagram and Facebook together are ₹16,000. You choose which profiles to include.

Do you manage social media for hospitals?

Yes. Hospitals usually need Instagram and Facebook, and often YouTube for doctors' videos. We plan the content department-wise, so every department and its doctors get their turn during the month. The fee is the same, ₹8,000 per month for each profile.

Which platforms should a doctor be on?

Instagram first for most specialties, because that's where patients in India look you up after hearing your name. Facebook still matters for older patients and smaller cities. LinkedIn suits doctors who want referrals from other doctors and a professional profile. Start with one and do it well.

Should doctors post funny reels to get more followers?

Humour gets views, but patients choosing a doctor look for someone they can trust with their health. A feed full of comedy reels can leave people seeing you as an entertainer, not a serious specialist. We keep content warm and human, but always useful and credible.

Do I have to appear in the videos?

It helps, because patients want to see who they'll meet. Record short clips on your phone; if you want us to edit them, video editing is an add-on at ₹800 per minute of finished video. If you'd rather not appear, we can use AI explainer videos and clinic footage instead.

Can we post patient photos or success stories?

Not for promotion. The NMC's October 2026 guidelines say that even with consent, a testimonial, patient story, before-and-after image or success claim is not acceptable as promotion. Cases can be shared only for strictly scientific or educational purposes, with documented consent and with anything that identifies the patient removed. So we focus on education and information about your clinic.

Has the NMC banned social media for doctors?

No. The October 2026 guidelines say factual and educational information shared without commercial intent is not advertising. Doctors can post health education, clinic timings, fees and formal announcements. What's not allowed is self-promotion: testimonials, "best doctor" claims, discount offers, patient photos and AI promotional campaigns. Every post should also carry your name, qualification and registration number.

How do you measure whether social media is working?

Not by likes. We track enquiries: DMs asking for appointments, WhatsApp clicks and calls from your profile. The monthly report shows those next to reach and followers.

Is posting on my Google Business Profile included?

Google profile posts are part of our Google Business Profile plan. Social media management covers Instagram, Facebook, LinkedIn and YouTube.

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Social media management for doctors, clinics and hospitals

Why comedy reels don't fill a clinic.

Four kinds of content that bring patients.

Explain

Answer

Show

Inform

Doctors who explain, get chosen.

A hospital page should show its doctors, not only its building.

Social media is allowed. Self-promotion is not.

₹8,000 per month for each profile.

What each managed profile gets.

Profile set-up

Monthly content calendar

Posts, carousels and reels

Posting and scheduling

Replies to comments and DMs

Monthly report

Social media questions from doctors.

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