Marketing for multi-location practices

In short: a chain of clinics should rank in every neighbourhood it serves, not just around its best-known branch. We give each branch its own Google profile and website page, keep names, numbers and timings consistent everywhere, run one review routine across all receptions and split ads and reports by branch. Google profile management is ₹6,999 per branch per month.

Get a free audit See pricing

What we see

Where multi-branch practices go wrong.

A chain of clinics should rank in every neighbourhood it serves. Usually one branch does well and the others barely show up.

Different names and numbers

Each branch listed a little differently, some with old numbers or the head office line. Google trusts none of them fully.

One page for all branches

The website lists every address on one Contact page, so no branch ranks well in its own area.

Branch managers going solo

Someone creates a new profile or Facebook page for their branch, and duplicates start competing.

Uneven reviews

One branch has 400 reviews and another has 12, because only one receptionist asks.

One ad campaign for the city

Budget pooled across branches, with no idea which branch the enquiries went to.

No branch-wise reporting

Head office can't see which branch needs attention until patient numbers drop.

The set-up

One brand, every branch visible.

A profile for every branch
Same brand name, matching each signboard, with branch-specific photos, timings and services.
Consistent details everywhere
Each branch's name, address and phone matched on Google, Practo, Justdial and the website.
A location page per branch
Address, map, timings, doctors and phone, linked from that branch's Google profile.

One review routine, every branch
The same routine at every reception, so each branch builds reviews steadily.
Ads by branch
Separate local campaigns, so each branch gets patients from its own area.
Branch-wise monthly report
Calls, direction requests, reviews and ranking for every branch, side by side.

Google profile management is ₹6,999 per branch per month, plus GST. Website, ads and social media are priced as usual.

Opening a branch

Start on Google before the doors open.

Most chains create the Google profile after the branch opens, and spend the first months invisible. Google lets you start much earlier.

Up to a year before

Create the profile

Add the branch with its opening date. Google accepts dates up to a year ahead; only the month and year are required.

90 days before

It appears on Google

The profile becomes visible 90 days before opening. Posts about the opening and photos of the fit-out go up now.

Opening week

Go live everywhere

The branch page on the website, the same name, number and hours on Google, Practo and Justdial, and the review routine at reception from day one.

First 90 days

Watch it closely

Google marks the branch as recently opened. We compare calls and direction requests with your other branches and adjust ads for the new area.

Verification still applies, so plan it early. Based on Google's guidance on opening dates.

Changes

When a branch moves, closes or merges.

Handled badly, these changes leave patients driving to a locked door, and throw away years of reviews.

Situation	On Google	On your website
A branch moves	Update the address on the same profile, so its reviews and history stay. Google may ask you to verify again. Don't create a new one.	Update the branch page and keep the same web address.
A branch closes for good	Mark the profile as permanently closed. Don't leave it open with old timings.	Redirect the branch page to the nearest branch.
Closed for renovation	Mark it temporarily closed, then reopen it on the day.	A note on the branch page with the reopening date.
Two branches merge	Mark the branch that's closing as permanently closed and keep the other.	Redirect the closed branch's page to the one that remains.
New owners or a completely new name	Google's guidelines call for marking the old profile closed and creating a new one.	New pages, with redirects from the old ones.

Access

Who controls your profiles.

In most chains we audit, profiles were created by whoever was around at the time: a branch manager, a former employee, an old agency. When that person leaves, access often goes with them.

Every branch profile owned by one head-office Google account, grouped together. Nobody else is an owner.
Branch managers added as managers, so they can reply and post but can't remove the profile or other users.
Access reviewed every quarter, and removed the day someone leaves.
Agencies, including us, are added as managers. Ownership stays with you.
With 10 or more locations, you can apply for bulk verification. Google requires every location to be in the account, excludes service-area businesses, and doesn't allow it from an agency account holding several businesses. Another reason the profiles should sit in your own account.

Tracking

Know what each branch brings in.

Branch-wise reporting only works if each branch is tracked separately from the start.

What	How	What it tells you
Website visits	A tagged link on each branch profile's website button	Which branch profiles send people to your site
Calls	A separate number for each branch, the same on Google, the website and the signboard	Which branch gets calls, and at what hours
WhatsApp	One WhatsApp Business number per branch, or labels by branch on a shared one	Where enquiries come from, and whether they were answered
Walk-ins	“How did you hear about us?” asked at every reception, in the same register	Patients who never called or clicked
Ads	A separate campaign for each branch	What an enquiry costs at each branch

Naming

Branch names that follow Google's rules.

Adding areas and treatments to profile names is the most common shortcut we see. It can get profiles suspended.

Write this	Not this
Allowed Smile Dental	Not allowed Smile Dental - Best Dentist in Indiranagar
Allowed Smile Dental Indiranagar, only if that's what the branch signboard says	Not allowed An area name that isn't on the signboard
Allowed The same brand name on every branch	Not allowed Smile Dental, Smile Dental Care and SmileDental Clinic on different branches
Allowed Treatments listed as services on the profile	Not allowed Treatments in the name: Smile Dental Implants and Braces

Questions

Questions from multi-location practices.

Should each branch have its own Google profile?

Yes, if patients visit it and it's staffed during its opening hours. Each branch gets its own profile, reviews and ranking, and each is priced as one location at ₹6,999 a month.

We're opening a new branch in three months. When should the Google profile go up?

Now. Google lets you set an opening date up to a year ahead, and the profile appears on Google 90 days before that date. That leaves time for verification, posts and photos, so the branch isn't invisible on opening day.

A branch manager created the Google profile with his own email. What should we do?

Move ownership to the head-office account while he's still with you. If he has left, you can request ownership through Google, but it takes time. Once it's back, add branch staff as managers, not owners.

Can we add the area name to each branch's Google profile name?

Only if it's part of the name on that branch's signboard. Otherwise keep the same brand name on every profile and let the address show the area. Adding keywords or areas that aren't on the signboard breaks Google's naming rules.

Should each branch have its own page on our website?

Yes. A location page per branch, with its own address, timings, doctors, map and phone number, helps each branch rank in its own area and gives its Google profile a matching website link.

How do you split an ads budget across branches?

By branch, with each campaign targeted around its own location. Budgets then follow what each branch brings in, instead of one city-wide campaign that favours whichever branch Google picks.

How do we see which branch is doing well?

A monthly report with calls, direction requests, reviews and ranking for each branch side by side.

See how your clinic shows up on Google.

Tell us where you practise. We'll send your visibility report on WhatsApp within two working days.

GST and MSME registered firm
Reply within one working day
No long-term contracts