Facebook and Instagram ads for doctors, clinics and hospitals

Clinics and hospitals do, but within limits. The Medical Council's 2002 code of ethics is still in force, and on 6 October 2026 the NMC added guidelines that apply it to social media and online ads. Doctors can't solicit patients or promote themselves. There should be no discounts or limited-time offers, no "best" or "No. 1" claims, no testimonials, no before-and-after photos and no cure claims. The doctor's name, qualification and registration number should be on the ad. Factual information about the clinic, its services, timings and fees, and genuine health education, is the safe ground, and that's where we keep the ads.

Yes. For hospitals we mostly run awareness campaigns for camps, new facilities and new doctors, and WhatsApp enquiry campaigns for packages like health check-ups or maternity. Enquiries are passed to your front desk the same day. The fee is the same, 20% of the ad spend we manage.

No. Boosting is a shortcut on your page with limited control over the goal, audience, placements and tracking. Ads Manager lets you choose what you want (WhatsApp messages, calls, leads), test several ads at once and see what each enquiry costs. Most wasted spend we see comes from boosted posts on default settings.

Usually because the text implies something about the person seeing it, like "Do you have back pain?" or "Struggling with hair fall?". Meta's personal attributes policy doesn't allow that. Describe the service instead: "Back pain assessment and physiotherapy at our clinic."

It varies by treatment and city. In our experience, a clinic enquiry from Meta ads typically costs around ₹250. Cosmetic and high-value treatments can cost more, and simple consultations less.

It depends on your city, specialty and how many new patients you want. At around ₹250 per enquiry, a ₹10,000 test budget gives roughly 40 enquiries to learn from. We suggest a budget after the free audit and adjust it based on what each enquiry actually costs.

Andromeda is the system Meta now uses to decide which ad to show each person. It reads the ad itself, the image, video and text, and matches it to people likely to respond. It rewards several genuinely different ads over one poster with small edits, and ads tire out faster. So a clinic running the same creative for months usually pays more for fewer enquiries.

No. You give our business account partner access to your ad account and page from your own Business Manager. The ad account stays in your name, and you can remove us at any time.

We do: posters, carousels and short videos. For video, the doctor can record a short clip on a phone and we edit it. AI video can be used for educational posts, with an AI mark, but the NMC's October 2026 guidelines don't allow AI promotional campaigns for a doctor's practice, so we don't run AI videos as sales ads for doctors.

Our fee is 20% of the monthly ad spend we manage, plus GST. On a ₹20,000 budget, that's ₹4,000. The ad budget itself is paid by you directly to Meta.