A doctor who consults at two places needs Google profiles that bring patients to both, not ones that compete with each other. A clinic mostly needs to win the Maps searches in its own area. A hospital needs a page and a Google presence for every department and senior consultant, so that a patient searching for a knee surgeon finds your orthopaedic department, and not just the hospital's name.
You can read how we plan for individual doctors, single-location clinics, practices with more than one location and hospitals.
The specialty changes the plan too. A dentist or skin clinic gets most new patients from Google Maps and Instagram. An IVF centre or an orthopaedic surgeon gets them from treatment searches and Google Ads. A gynaecologist or child specialist is chosen on trust, so reviews and the doctor's own profile matter most. See our pages for dentists, dermatologists, homeopathy doctors, Ayurveda clinics and physiotherapists.